Bholenath means the ”Innocent Lord” or ”kind hearted Lord”.
We think of all aspects of Divinity as being sophisticated, as being akin to our crafty thinking minds, but the Bholenath archetype is that which is as unaffected as a child.
The name translates directly as lord of the simple people and simplicity. It suggests that Shiva is easy-going, vulnerable, gullible almost, like a child, easily convinced, ready to forgive and be pleased with simple offerings.
He is guileless, has simple tastes, and returns to the lazy devotee at the least hint of a smile or attention. It is Shiva in an innocent, uncomplicated form.
Bholenath means the King of Forgetful Persons. This is an innocent, Cosmic Child aspect of Divinity, who has not been made cunning by the petty, twisted ways of the world, one who is uncontaminated by the shadow of the mundane, who will come towards the friendly one quickly and forgive.